While the rise of social media certainly has made an impact, traditional media relations still is among the most visible and frequently used public relations tools today. Use of traditional media relations is unmatched at reaching identified audiences whether you are launching a new product within your industry or hoping to influence public opinion on a hyper-local level. When done correctly, media relations has the ability to elevate conversation and build awareness with those you deem most important to your success.
We are skilled in preparing a wide variety of media materials ranging from news releases to broadcast news clips, B-roll to VNRs, talking points to backgrounders. Most importantly, we know who to contact and what to do to get those materials placed to gain the maximum positive exposure for our clients.