Media relations is a powerful tool, reaping powerful results
Are you launching a new product and seek a high level of attention from customers, prospects, thought leaders and industry trade pubs? Do you need to share your point of view on a specific community issue and, thereby, influence public opinion?
While the rise of social media has made an impact on the communications landscape, traditional media relations remains one of the most visible, powerful and frequently used public relations tools. In fact, traditional media relations programs are experiencing something of a renaissance and continue to be unmatched at reaching your target markets.
Media relations can build awareness with those who are important to your success.
When done strategically, media relations is a powerful tool. That’s why companies in metro Denver, across Colorado and throughout the US call on Ayers Public Relations. We are skilled at preparing highly targeted media relations campaigns. Plus, we have the know-how to create a variety of hardworking, effective media materials including:
- News releases and backgrounders
- Video news releases (VNRs)
- Broadcast news clips and B-roll footage
- Talking points and media training for your company spokesperson
- Backgrounders, FAQs, fact sheets and other media kit components
We know who to contact and how to gain maximum exposure.
Robust, results-oriented media relations programs are not limited to a particular city or state. Ayers Public Relations can strategize and implement your media relations campaign, no matter where your organization is located.
In fact, we maintain working relationships with leading PR professionals and agencies throughout the US and Canada, enabling us to quickly expand on-site support as required. We also have access to the leading wire services for immediate worldwide dissemination of news to general and trade media, investment professionals and select databases.
Ayers Public Relations will bring an energetic, creative approach to getting your story heard, understood and remembered by audiences who are vital to your success. We achieve this by strategically applying key messaging, our creativity and our depth of experience to enhance the effort – and the results.
Get guidance NOW.
Schedule your complimentary 30-minute call with Sydney Ayers, APR, Fellow PRSA