Blog

Change is A-Comin’

Change is A-Comin’

This whole pandemic has turned our world upside down. Things that were commonplace before like grabbing a coffee off-site to brainstorm ideas, attending a professional conference or even just congregating in the break room are but a memory. Instead, thanks to Zoom,...

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A Month of Sundays

A Month of Sundays

A few days ago, my business partner and I were brainstorming how we could convert several upcoming events we have into virtual ones without losing the awareness and momentum we’ve built for the causes these events support. As we were talking, I mentioned how it now...

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COVID-19 and Common Sense

COVID-19 and Common Sense

Scroll through Facebook, thumb through the paper or turn on the television and chances are there is at least one story about COVID-19, commonly known as the new coronavirus. Some people behave as if the world is coming to an end (hello, mini-preppers hogging all the...

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The Great GIF/JIF Debate

The Great GIF/JIF Debate

Forget the presidential debates. The longest running debate has to be over the pronunciation of the acronym GIF. Is it “giff” with a hard G or “jiff” with a soft G? Ask pretty much anyone and you are sure to hear a solid and probably passionate argument for one way...

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The Super Bowl of Ads

The Super Bowl of Ads

I like the Super Bowl and I like it even better when my beloved Denver Broncos are playing. But even when they aren’t, I still enjoy watching the ads. Some are quite clever and some, well, aren’t. How about this year’s crop? Most surveys show the...

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Alternative Facts

Alternative Facts

(NOTE: This post was authored with our colleague Rep. Lisa Cutter) As seasoned public relations practitioners, we have been working in media, organizational and community relations for decades. We help clients discover what behaviors and messages are authentic to them...

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Tips for Ethical Communications

Tips for Ethical Communications

With the ability to seek accurate information merely a click away, people are more tuned in than ever to ethical and authentic communications. Organizations across the spectrum must not only create solid messages, but also consider the appropriate way to deliver these...

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Crisis Communication: A Quick Guide

Crisis Communication: A Quick Guide

While executives often cannot predict a crisis, they can expect that one will affect their company at some point.  Proper planning and training will help companies respond quickly and appropriately when a crisis hits, mitigating potential damages. Ayers Public...

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Acing Your Media Interview

Acing Your Media Interview

So you have an upcoming media interview and the panic has set in. You know your stuff but what if the reporter tries to trip you up? What if you forget something? What if you sound silly, uninformed or out-of-touch? All of those “what ifs” can quickly pile up so take...

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Mastering the Television Interview

Mastering the Television Interview

Television interviews are probably among the most difficult type of interview you can have. Not only do you need to know your stuff (which of course you already do) but you need to look good when talking about it. This holds true for any interview in front of an...

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