The Super Bowl of Ads
I like the Super Bowl and I like it even better when my beloved Denver Broncos are playing. But even when they aren’t, I still enjoy watching the ads. Some are quite clever and some, well, aren’t. How about this year’s crop? Most surveys show the...
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Alternative Facts
(NOTE: This post was authored with our colleague Rep. Lisa Cutter) As seasoned public relations practitioners, we have been working in media, organizational and community relations for decades. We help clients discover what behaviors and messages are authentic to them...
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Tips for Ethical Communications
With the ability to seek accurate information merely a click away, people are more tuned in than ever to ethical and authentic communications. Organizations across the spectrum must not only create solid messages, but also consider the appropriate way to deliver these...
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Crisis Communication: A Quick Guide
While executives often cannot predict a crisis, they can expect that one will affect their company at some point. Proper planning and training will help companies respond quickly and appropriately when a crisis hits, mitigating potential damages. Ayers Public...
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Acing Your Media Interview
So you have an upcoming media interview and the panic has set in. You know your stuff but what if the reporter tries to trip you up? What if you forget something? What if you sound silly, uninformed or out-of-touch? All of those “what ifs” can quickly pile up so take...
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Mastering the Television Interview
Television interviews are probably among the most difficult type of interview you can have. Not only do you need to know your stuff (which of course you already do) but you need to look good when talking about it. This holds true for any interview in front of an...
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What You Need to Know Before a Media Interview
There’s an old video of The Bob Newhart Show that every media trainer worth her salt plays before the session starts. In it, Bob Newhart plays a Chicago psychologist named Bob Hartley, who has been invited as a guest on the fictional Good Morning Chicago...
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