Checking In
There’s no doubt that the last year has been tough. We all have been through so much from pandemic fallout to political unrest. It’s a lot to take. The feeling of isolation is magnified when we are prevented from socializing as we have previously. And that’s not...
The Job Search
I have a bone to pick. My younger son is looking for a job. Yeah, I know. It’s unbelievably tough right now. The job market is tight and don’t even get me started on the challenges of COVID. There is no way for him to network the way his older brother did in order to...
Change is A-Comin’
This whole pandemic has turned our world upside down. Things that were commonplace before like grabbing a coffee off-site to brainstorm ideas, attending a professional conference or even just congregating in the break room are but a memory. Instead, thanks to Zoom,...
A Month of Sundays
A few days ago, my business partner and I were brainstorming how we could convert several upcoming events we have into virtual ones without losing the awareness and momentum we’ve built for the causes these events support. As we were talking, I mentioned how it now...
COVID-19 and Common Sense
Scroll through Facebook, thumb through the paper or turn on the television and chances are there is at least one story about COVID-19, commonly known as the new coronavirus. Some people behave as if the world is coming to an end (hello, mini-preppers hogging all the...
The Great GIF/JIF Debate
Forget the presidential debates. The longest running debate has to be over the pronunciation of the acronym GIF. Is it “giff” with a hard G or “jiff” with a soft G? Ask pretty much anyone and you are sure to hear a solid and probably passionate argument for one way...
The Super Bowl of Ads
I like the Super Bowl and I like it even better when my beloved Denver Broncos are playing. But even when they aren’t, I still enjoy watching the ads. Some are quite clever and some, well, aren’t. How about this year’s crop? Most surveys show the...
Alternative Facts
(NOTE: This post was authored with our colleague Rep. Lisa Cutter) As seasoned public relations practitioners, we have been working in media, organizational and community relations for decades. We help clients discover what behaviors and messages are authentic to them...
Tips for Ethical Communications
With the ability to seek accurate information merely a click away, people are more tuned in than ever to ethical and authentic communications. Organizations across the spectrum must not only create solid messages, but also consider the appropriate way to deliver these...
Crisis Communication: A Quick Guide
While executives often cannot predict a crisis, they can expect that one will affect their company at some point. Proper planning and training will help companies respond quickly and appropriately when a crisis hits, mitigating potential damages. Ayers Public...