Category: Best Business Practices

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• Marathon Training

  Best Business Practices   |  September 25, 2022  |  Posted by Sydney Ayers

  I am just two weeks out from running my fourth Chicago Marathon. It will be the second year in a row that I am doing so as a charity runner for the Ronald McDonald House Charities. While I could go on about that experience and how it really has transformed me, this post is about three ways marathon training relates…

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• Event Planning 101

  Best Business Practices Communication   |  July 7, 2022  |  Posted by Sydney Ayers

  As event specialists, we know a thing or two about putting one together that makes your participants feel welcomed and engaged. No matter the type of event from an evening cocktail party to a product launch to a community 5K, there are some universal truths about what needs to be done so that everything goes off without a hitch. Secure…

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• Feeling Appreciated

  Best Business Practices Communication   |  May 9, 2022  |  Posted by Sydney Ayers

  Many of you know I coach high school cross country and track. I have worked hard to create a welcoming culture that values every runner no matter their age, gender or ability. One key aspect of that is acknowledging accomplishments in front of everyone. After each race, we celebrate extraordinary performances. In cross country since everyone is at the same…

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• Plan Ahead to Prevent Crisis Missteps

  Best Business Practices Communication Media   |  February 2, 2022  |  Posted by Sydney Ayers

  While executives cannot predict a crisis, they can expect one will affect their organizations at some point. Proper planning and training will help organizations respond quickly and appropriately when a crisis threatens, mitigating potential damages and/or taking advantage of opportunities. We define a crisis as a critical event or period of time, which can bring about significant change – either…

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• Resilience

  Best Business Practices Communication   |  January 4, 2022  |  Posted by Sydney Ayers

  As many of you know, I don’t make New Year’s resolutions. Instead, I prefer to find a word to help guide me through the year. Some past words have included gratitude, focus, simplify, believe and faith. My word this year is resilience. Early on in my career, I learned the power of resilience. I landed a job right out of…

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• The Struggle is Real: What to do about Zoom fatigue

  Best Business Practices Communication   |  March 1, 2021  |  Posted by Sydney Ayers

  I recently heard a report on NPR about a phenomenon known as “Zoom fatigue.” If you haven’t heard of it, you’ve probably experienced it. Why is it that a day spent hopping from one videoconference to the next seems so draining? It turns out, that feeling is legitimate. And according to research by Stanford University, there are four primary reasons…

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• Checking In

  Best Business Practices Communication   |  January 21, 2021  |  Posted by Sydney Ayers

  There’s no doubt that the last year has been tough. We all have been through so much from pandemic fallout to political unrest. It’s a lot to take. The feeling of isolation is magnified when we are prevented from socializing as we have previously. And that’s not anyone’s fault but there is something you can do about it. I’d like…

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• The Job Search

  Best Business Practices Uncategorized   |  December 1, 2020  |  Posted by Sydney Ayers

  I have a bone to pick. My younger son is looking for a job. Yeah, I know. It’s unbelievably tough right now. The job market is tight and don’t even get me started on the challenges of COVID. There is no way for him to network the way his older brother did in order to land a job. So he…

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• Change is A-Comin’

  Best Business Practices   |  April 22, 2020  |  Posted by Sydney Ayers

  This whole pandemic has turned our world upside down. Things that were commonplace before like grabbing a coffee off-site to brainstorm ideas, attending a professional conference or even just congregating in the break room are but a memory. Instead, thanks to Zoom, Google Hangouts, FaceTime or your video chat app of choice, we are conducting our business from the kitchen…

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