Enhancing Your Social Presence
Uncategorized | March 17, 2022 | Posted by Sydney Ayers
Perhaps you are like me and want to become more engaged with your target audiences via social channels. But let’s face it, coming up with content that connects can be uber tough. Here are three easy tips to help you shine on your socials. Make a communications calendar As a public relations professional, I constantly fall into the trap of…Read More.
The Job Search
Best Business Practices Uncategorized | December 1, 2020 | Posted by Sydney Ayers
I have a bone to pick. My younger son is looking for a job. Yeah, I know. It’s unbelievably tough right now. The job market is tight and don’t even get me started on the challenges of COVID. There is no way for him to network the way his older brother did in order to land a job. So he…Read More.
A Month of Sundays
Uncategorized | March 20, 2020 | Posted by Sydney Ayers
A few days ago, my business partner and I were brainstorming how we could convert several upcoming events we have into virtual ones without losing the awareness and momentum we’ve built for the causes these events support. As we were talking, I mentioned how it now seems that every day seamlessly bleeds into the next. My partner agreed saying she…Read More.
COVID-19 and Common Sense
Uncategorized | March 11, 2020 | Posted by Sydney Ayers
Scroll through Facebook, thumb through the paper or turn on the television and chances are there is at least one story about COVID-19, commonly known as the new coronavirus. Some people behave as if the world is coming to an end (hello, mini-preppers hogging all the toilet paper). Others seem to think that hitting up school, work or the movie…Read More.
The Great GIF/JIF Debate
Uncategorized | February 26, 2020 | Posted by Sydney Ayers
Forget the presidential debates. The longest running debate has to be over the pronunciation of the acronym GIF. Is it “giff” with a hard G or “jiff” with a soft G? Ask pretty much anyone and you are sure to hear a solid and probably passionate argument for one way over the other. Now peanut butter brand Jif and its…Read More.
The Super Bowl of Ads
Uncategorized | February 4, 2020 | Posted by Sydney Ayers
I like the Super Bowl and I like it even better when my beloved Denver Broncos are playing. But even when they aren’t, I still enjoy watching the ads. Some are quite clever and some, well, aren’t. How about this year’s crop? Most surveys show the Jeep ad featuring Bill Murray and his groundhog, the Google “Loretta” ad where a…Read More.