Category: Communication

• Best Business Practices
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• Event Planning 101

  Best Business Practices Communication   |  July 7, 2022  |  Posted by Sydney Ayers

  As event specialists, we know a thing or two about putting one together that makes your participants feel welcomed and engaged. No matter the type of event from an evening cocktail party to a product launch to a community 5K, there are some universal truths about what needs to be done so that everything goes off without a hitch. Secure…

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• Feeling Appreciated

  Best Business Practices Communication   |  May 9, 2022  |  Posted by Sydney Ayers

  Many of you know I coach high school cross country and track. I have worked hard to create a welcoming culture that values every runner no matter their age, gender or ability. One key aspect of that is acknowledging accomplishments in front of everyone. After each race, we celebrate extraordinary performances. In cross country since everyone is at the same…

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• Plan Ahead to Prevent Crisis Missteps

  Best Business Practices Communication Media   |  February 2, 2022  |  Posted by Sydney Ayers

  While executives cannot predict a crisis, they can expect one will affect their organizations at some point. Proper planning and training will help organizations respond quickly and appropriately when a crisis threatens, mitigating potential damages and/or taking advantage of opportunities. We define a crisis as a critical event or period of time, which can bring about significant change – either…

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• Resilience

  Best Business Practices Communication   |  January 4, 2022  |  Posted by Sydney Ayers

  As many of you know, I don’t make New Year’s resolutions. Instead, I prefer to find a word to help guide me through the year. Some past words have included gratitude, focus, simplify, believe and faith. My word this year is resilience. Early on in my career, I learned the power of resilience. I landed a job right out of…

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• The Struggle is Real: What to do about Zoom fatigue

  Best Business Practices Communication   |  March 1, 2021  |  Posted by Sydney Ayers

  I recently heard a report on NPR about a phenomenon known as “Zoom fatigue.” If you haven’t heard of it, you’ve probably experienced it. Why is it that a day spent hopping from one videoconference to the next seems so draining? It turns out, that feeling is legitimate. And according to research by Stanford University, there are four primary reasons…

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• Checking In

  Best Business Practices Communication   |  January 21, 2021  |  Posted by Sydney Ayers

  There’s no doubt that the last year has been tough. We all have been through so much from pandemic fallout to political unrest. It’s a lot to take. The feeling of isolation is magnified when we are prevented from socializing as we have previously. And that’s not anyone’s fault but there is something you can do about it. I’d like…

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• Alternative Facts

  Communication Other   |  January 16, 2020  |  Posted by laurengraphics

  (NOTE: This post was authored with our colleague Rep. Lisa Cutter) As seasoned public relations practitioners, we have been working in media, organizational and community relations for decades. We help clients discover what behaviors and messages are authentic to them and then provide training to assist them in better communicating these to their stakeholders. We would never suggest to a…

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• Tips for Ethical Communications

  Communication   |  January 16, 2020  |  Posted by laurengraphics

  With the ability to seek accurate information merely a click away, people are more tuned in than ever to ethical and authentic communications. Organizations across the spectrum must not only create solid messages, but also consider the appropriate way to deliver these messages to reach those critical to their success. At its heart, ethical communications is truthful, authentic and transparent….

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• Crisis Communication: A Quick Guide

  Communication   |  January 16, 2020  |  Posted by laurengraphics

  While executives often cannot predict a crisis, they can expect that one will affect their company at some point.  Proper planning and training will help companies respond quickly and appropriately when a crisis hits, mitigating potential damages. Ayers Public Relations defines a crisis a critical event or period of time that can bring significant change, either good or bad. Crises…

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